Importantly, this isnt topdown work, but work best done from the inside out. March 20 22, 2018, las vegas, nv social media week. A version of this article appeared in the 01062020 issue of publishers weekly under the headline. She is the author of the elements of content strategy a book apart, 2011, a handbook for everyone faced with the task of creating and managing big batches of useful content for real people. See the book page for information on preordering the book. If youre looking for a deeper dive, check out this guide from distilled and this more seofocused one from everett sizemore. Join us for a discussion on content strategy conferences. Join us at one of our wildly popular content strategy conferences, confab and buttonall online until this dang pandemic is over. Youll get stories, case studies, examples, insightful advice, helpful tips, guidance, and hundreds of actionable ideas. While content marketers may think of online and inperson events as natural vehicles, ebooks do offer both perceived value and persistence.
The book is filled with useful facts to boost content recognition and gain quick wins, motivating you to see reallife and effective techniques to further improve. Ux and content strategy conferences you dont want to miss. Once the pieces of your content strategy statement are in place, the daytoday work really begins. Strategy podcast, and the founder of the confab content strategy conferences. Ive seen kristina halvorson speak at user experience conferences, so when her book came out, i quickly ordered it. Confab is the event for people who design, create, and manage content. Content strategy by rahel anne bailie and noz urbina. There are many formats out there that can be used to deliver conference content, from traditional methods like blog posts, program books, and.
The brain traffic model kristina halvorson and melissa rach describe a model for covering the essential elements of a content strategy in their book content strategy for the web. The call for speakers for lavacon 2021 will be published in march. The original edition of this book was published in 2002 and was the first book to specifically address content strategy as a discipline. Content strategy for the web paperback by kristina halvorson. Rockley is a frequent contributor to trade and industry publications and a keynote speaker at numerous conferences around the world. The worlds best content strategy conference happens online everywhere. Hey brands, dont make 2005s mistake on your future virtual events.
Find recipes, search our encyclopedia of cooking tips and ingredients, watch food videos, and more. I love the examples you give from both the real world and pop culture lee engfer, editor and writer at mayo clinic voice and tone strategy. The first half of our evening will feature a panel of our meetup members who have attended conferences such as confab, confab higher ed, the ia summit, and lavacon, and the second half will be open mic for attendees to share their experiences with other events. Content strategy, creation, communications, events. Now, many inperson events gone virtual, and will likely be virtual through 2021. Content wrangler content strategy book series xml press. Given the inadvisability of meeting in large groups, we are going virtual again in 2021. Whether you need help to polish your manuscript, a content strategy to market your book, or a full novel ghostwritten, bewitching content combines value and expertise. Urbina consulting is the founding sponsor of the online omnichannelx conference june 811, 2021. Join smart, curious folks from around the world who care about making content more useful and usable.
The second edition provides a good general introduction to content strategy, with a deeper discussion of markup and tools than found in other introductory books. Product content strategy expert insights from button. At this content strategy conference, attendees can find breakout sessions focused on content. Bewitching content is more than writing, editing, and marketing books. Content strategy for the web by kristina halvorson books on. The content strategy conference to learn about the latest, greatest content strategy. Thats why omnichannelx is delivering the international online conference, for managers and their crossfunctional teams. Past events chicago content strategy chicago, il meetup. Content marketing is a longterm strategy, so while you may have a slow start, each of these stages is absolutely vital to making sure you have a solid foundation in place to set yourself up for success. In 2009, kristina curated the first content strategy consortium to facilitate a national dialogue about this emerging discipline. Content marketing world 2021 marketing event, conference. Dec 17, 2019 gavin turners content marketing book has been a great 2019 read for me, discussing how crucial strategic planning is to improve content marketing for your brand or product. Making your content strategy sustainable means making it part of peoples everyday work, keeping the principles and practices of content strategy on everyones mind.
The first conference was held in may 2011 and sold out months in advance. If you or your boss or client are a newcomer to content marketing, the following books provide a comprehensive, uptodate big view of how content marketing differs from advertisingbased approaches and the terms and values. Content strategy for the web by kristina halvorson, melissa. More than 3,700 people attended in 2018, and the numbers of content folks who attend keep growing. Upgrade your tactics, techniques, and tools with our new content strategy certification program available in cmc 365, and earn your certification badge with a. The content strategists facebook group is a place where practicing content strategists are invited to share insights, best practices, resources, and opportunities. Dec 17, 2019 hosted by content marketing institute a leader in knowhow for content marketing strategy this multiday conference offers more than 120 workshops and presentations from experts in content strategy, storytelling, marketing, and more. Hear from industry leaders about crafting experiences and telling stories that shape the future of the web.
The latest book in the content wrangler content strategy book series, localizing employee communications. At association tv we help you identify, refine, plan and schedule content that will engage members, accomplish association objectives and generate revenue. Marketers, customer engagement representatives, and advertising executives. Focuses on project managers, department heads and other decision makers who need to know more about content strategy. Methods, guidelines, and templates for getting content right meghan casey 2. The selection will appeal to both novice and expert content strategists. Join us at cmworld and gain materials and knowledge you need to take a content marketing strategy back to your team. These 2018 conferences will reshape your entire marketing.
Spend time with worldclass speakers, make new friends behind the scenes, and get 365day access to a robust virtual library of talks and live broadcast recordings. Leverage the blog, website, videos, and facebook business page that you already have. Jan 18, 2018 the conference has a unique approach to presenting content in that each day of the conference focuses on a specific area of ux. Official book page for content strategy, the book by content strategists rahel anne bailie and noz urbina. In the meantime, see the 2020 conference at a glance in pdf for a summary of the program, networking, social events, and the virtual attendee experience at lavacon 2020 all the events were. Think of it as content strategy 101and be prepared to come away from it with plenty of homework for your brand.
Representing one of the most lucrative niches in publishing today, the society of childrens book writers and illustrators national conference brings together writers, editors and illustrators to share knowledge, contacts, and editorial expertise. Feb 04, 20 delight conference often has content strategy sessions. Content strategy of agatha christie by brian sullivan big. Brain traffic content strategy consulting, training, and events. Unfortunately, the book fails to deliver on any of these promises. Apr 08, 2021 first off, kristina halvorson founded confab, the content strategy conference. We ghost write both fiction and nonfiction books and love everything saucy, spicy, and controversial. Well show you the basic steps of a content audit here. Join smart, curious folks from around the world who care about making content more useful and usable for all. Understanding content strategy can be trickyeveryone seems to have a different definition of strategist when it comes to advertising job roles, and strategy descriptions can often feel abstract. A prospect might return to a wellchosen ebook on more than one occasion, each time directly or indirectly remembering the marketer that offered the book. If youre a subscriber to smashing magazine, you know how great the.
Brain traffic brings content strategy expertise to companies and audiences around the world. How to generate unlimited story ideas melanie deziel 3. Note that a content audit is often confused with a content strategy, but really its only one part of building an effective strategy. Kristinas book content strategy for the web was the first book published on.
Brain traffic content strategy consulting, training, and. Content strategy events our webinars and masterclasses bring expert speakers to you, for free. Another great way to learn is to attend content strategy related conferences. The author claims from the outset that the book is an introduction to the emerging practice of content strategy and that it provides a highlevel overview of the benefits, roles, activities, and deliverables associated with content strategy. Speakers and attendees are trailblazing pioneers who have set the bar for epic content marketing through technology. While the same activities and processes are common to many different content strategy environments, there is room for flexibility in delivering content strategy. But dont go digital without a deliberate content strategy content marketing institute. Product content strategy expert insights from button conference. It covers topics, trends and best practices in content strategy, from ux to storytelling, accessibility to structure. Expert insights and advice about all things product content strategy. Lavacon started in hawaii hence our name to help organizations reduce costs and generate revenue by leveraging stateoftheart authoring and publishing technologies. At brain traffic, weve always considered our content strategy conference confab to. Content strategy for the web by kristina halvorson books.
Books include richard rumfelts good strategy, bad strategy, colleen joness the content advantage clout 2. Confab minneapolis, mn confab is the now unified conference for all things content, content strategy, and ux. Members are welcomed to share links to things theyre doing blog posts, conferences, etc. Books and articles how to create a clear project plan auditing big sites doesnt have to be taxing audit sampling. Every spring, people from around the world gather at confab. From ux to accessibility, structure to storytelling, confab brings content strategy to life like no other event. May 25, 2015 this book has been sat on my shelf for a few months as i was intending to read it to increase my knowledge in content strategy, having worked in a content design role.
Our live content marketing conference in boston is the best for learning and networking. Today, content strategy for the web is considered the gold standard for content strategy literature and is credited with creating the foundation for what is now a rapidly evolving industry. Content strategy conference for strategists, ux designers, digital marketers and techcomm professionals with two workshop days and two main conference days. These are the three guiding principles to an effective video content calendar. See the complete lavacon program and attend the premier content strategy ux conference virtually.
If you re a subscriber to smashing magazine, you know how great the. Bewitching content share your story with the world. Content marketing conference boston actionable content. Blog books podcast kristina halvorson conference community contact.
Tips on how to plan a content marketing strategy for a book. I saw margot at edui conference in 2011 and had my epiphanythis is the path thats meant for me. At brain traffic, weve always considered our content strategy conference confab to be the big tent of content if you care about making content useful and usable for people everywhere, no matter your specialisation or industry, then confab is for you a few years ago, we noticed that requests for sessions about content for digital products were really on the rise. Early in my career, i was practicing content strategy and content design without realising there was a name and a community for it.
Roberts third book killing marketing, with coauthor joe pulizzi has been called the book that rewrites the rules of marketing. Content strategy, creation, communications, events management and promotion webmaster 20200609t15. Content strategy for the web is the industrys goto handbook for creating and executing successful content strategies. Erin kissane is a reader, writer, editor, and content strategist based in brooklyn. Brian rotsztein speaker author trainer consultant seo. In 2009, kristina curated the first content strategy consortium to facilitate a national dialogue about this. Ux and content strategy conferences you dont want to miss in. Official book page for content strategy, the book by content strategists rahel anne.
Flippingbook published feb 26, 2020 updated aug 11, 2020. She has led content projects for hundreds of websites across dozens of industries. The content strategy conference to learn about the latest, greatest content strategy trends and topics. Confab book club with michael metts and andy welfle. Content strategy for the web by kristina halvorson and melissa rach. Having accidentally found myself putting together a plan for a client with a view to developing a content strategy, i reached for this and it has saved my bacon. Content strategy for the web by kristina halvorson. Content strategy, creation, communications, events management. Complete beginners guide to content strategy ux booth. Connecting the dots between business, brand, and benefits. Join our presenters for examples, case studies, advice and stories to boost your content strategy and content operations knowhow.
A virtual event via zoom for marketers, content strategists, designers, and other professionals involved in delivering digital strategies or experiences across multiple touchpoints. Planning, implementing, and optimizing your content marketing program. The conference includes over 400 sessions and a dozen content tracks. Our 19th annual content strategy conference is scheduled for 2427 october. The nexus of tech, content, strategy digital book world. A panel discussion on the importance of diversity in content. A handbook will be generally available on december 20, 2019. Attendees of the 2021 contenttech conference will learn from practitioners and experts in content technology and marketing strategy. Gilbane conference often has content strategy sessions. The content strategists reading list brain traffic. Select book conferences, fairs, and festivals in 2020. Its a numbers game good slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
1055 271 35 1574 1189 64 439 1889 1029 608 1601 1403 184 275 1244 682 1465 527 738 1558 579 1597 1430 322 1567 721 1205 661 648 125 1259 1362 1354 646